A full analysis of your website and every channel shows you where budget is being lost and what to fix first: up to 112 prioritized recommendations, in a clear order. In 5 to 10 business days, from €199. Whether you implement it yourself, hand it to someone on your team, or brief an agency: you decide, and the plan is yours.
One-time payment · Plan is yours forever · DSGVO + EU AI Act compliant
Inquiries come in sporadically, and you don't know why
Advertising eats your budget but delivers no results
The agency sends reports, but nothing changes
You don't know which channel is actually working
No clear picture of what should be the next priority
You can't hold contractors accountable, because you have no benchmark
This is not a failure of your business. This is a diagnosis problem.
A single wrong strategic decision typically costs 6–12 months of stagnation.
from €15,000*
Typical scale of misdirected marketing budgets per year
40–60%*
of advertising budgets often flow into channels with no qualified leads, for example paid ads without a solid SEO foundation
3–5
Inefficient actions that a diagnosis uncovers
* Illustrative example based on an assumed annual marketing budget and publicly available industry benchmarks (SEMrush, Bitkom KMU studies 2024) on typical ad-spend waste. Not a statement about your specific company and not a guarantee of your results.
STEP/SEEDS® does not promise growth. It reduces the risk of wrong decisions.
In Europe, you dial 112 when something is on fire. STEP/SEEDS® delivers 112 concrete actions when your marketing is on fire. That is not a coincidence; it is the same logic: fast, precise diagnosis, an immediate action plan, clear priorities.
– Stanislav Tonkich, Founder STEP/SEEDS®
The MRI for your marketing
A complete diagnosis of your marketing system, the kind previously available only to corporations with €50K+ budgets. Systematic, data-driven, and the Blueprint is yours.
A specialist performs a complete MRI of your marketing system. They don't find what you think the problem is: they find the real bottleneck. Then you receive a clear treatment plan. Not from an agency that keeps you dependent. But a Blueprint that belongs to you.
We analyze your entire marketing system, all 7 areas, and find the real bottleneck.
You receive 3 clear priorities, with reasoning and Estimated Budget.
Up to 112 concrete actions (SEEDS) that you can execute yourself or hand off to any contractor.
“Traditional strategy consultancies typically charge €5,000–15,000 for an analysis report (industry benchmark, public fee ranges). STEP/SEEDS® gives you a complete strategic Blueprint: up to 112 prioritized actions, 7 areas, actionable and measurable. Powered by a proprietary framework, scoring algorithm and diagnostic engine. From €199 per diagnosis, because our methodology does the work, not the hours.”
Stanislav Tonkich, Founder STEP/SEEDS® Framework
Search engine optimization is the starting point, not the whole picture: STEP/SEEDS® reviews your complete marketing system.
Visibility, content & local presence
Reach & community
Budget & ROAS
Newsletter & automation
Customer care & retention
Strategy & roadmaps
Conversion & competitors
0
prioritized actions in total
Each action is concrete, actionable and includes a budget estimate.
Depth comparison
Scoring tools
7 areas
scoring only
Dashboard reporting tools
6 areas
A–F grades
STEP/SEEDS®
112 actions
executable micro-instructions
Not a coincidence: agencies are built for retainers, SaaS tools are built to sell data, not interpretation. Nobody else is structurally set up to combine full-system depth with a one-time price.
Agencies sell individual services on a monthly retainer, usually SEO, paid ads or social media separately. The diagnosis reviews all seven areas together: SEO, AEO, GEO, social media, paid ads, email and CRM.
| Question | Agency | STEP/SEEDS® |
|---|---|---|
| Full-service agency retainer | €2,500–5,000/month | From €199 per diagnosis |
| Marketing freelancer (one channel) | €1,200–2,800/month | One-time: plan is yours forever |
| Control | Agency decides | You decide |
| Result | Reports, no strategy | Up to 112 actions |
| Transparency | Typical service model | Reasoned and traceable |
| Cancellation | Everything stops | Blueprint stays with you |
One Core Diagnosis ≈ what an agency costs in 2–3 days. The difference: with a Diagnosis you keep the blueprint. With an agency, you keep paying.
Indicative monthly costs in the German SMB market. Sources: iBusiness Agency Pricing Index 2024–2026, OMR Reports.
STEP/SEEDS® makes you independent.
Stanislav Tonkich, Founder STEP/SEEDS® Framework
Methodology that works regardless of industry
Same 16 STEPs, same 7 areas, same 112 actions – applied to your specific market. Click your industry to see how the diagnosis adapts.
In 3 steps: from unclear problem to concrete solution
You describe your situation. The system analyzes your entire marketing: website, channels, competitors, target audience, funnel.
What is blocking you most? What delivers results fastest? No opinions, structured diagnostics.
Prioritized SEEDS matrix with Quick-Wins block: from tier M onwards a 6-month action plan, in L an Operations roadmap. Execute yourself, delegate internally, or hand off to contractors. The plan is yours.
Result:You know exactly what to do.And why.
A structured diagnostic pass following our methodology, not ad-hoc consulting, but quality gates and dedicated scoring. Each STEP verifies one area of your marketing system and delivers reproducible results, not gut feeling.
Impact · Confidence · Effort, weighted per action. Top quick wins first, then mid-term initiatives. Each SEED has a goal, a rationale, and an expected area of impact so your team can act on it directly.
Before / industry comparison / target corridor: illustrative scenarios for orientation, not a promised outcome. You see where typical competitors in your industry stand, and what target corridor is realistically achievable with the prioritized roadmap.
*illustrative, based on industry benchmarks, no guarantee
Interactive Quick Diagnosis
4 questions, 60 seconds, immediate first results.
The report is not a shelf document. It is your tool, from day one. Implement it yourself, hand it to someone else, or do both.
Overall score: 5,4/10
⚠ Problem #1: SEO fundamentals missing
⚠ Problem #2: No funnel defined
△ Problem #3: Social Media without strategy
Example – fully visible after Diagnosis purchase
The diagnosis doesn't show you 50 minor issues; it shows the 5 most critical blockers. You know immediately where the leverage is.
Every action has a priority (A/B/C), effort level, and budget. You work through the list from top to bottom, no guesswork.
In the dashboard you see in real time which actions are complete, what is still open, and how your metrics are developing.
Ready-made briefings for agencies and freelancers. You set the direction and control the results.
STEP/SEEDS® is a registered trademark. Methodology, prompts and scoring logic are protected under German and EU law.
You may use the report you receive; the underlying methodology stays with us.
Trademark
Registered with the DPMA, Reg. no. 30 2025 261 108, registered 07.05.2026 (§ 14 MarkenG).
Copyright
Methodology, prompts and scoring logic protected under § 2 UrhG.
Trade secret
Internal architecture protected as a trade secret under § 2 GeschGehG.
Reports and templates are licensed for your internal use. Reproducing the methodology, the scoring logic or the prompt architecture is not permitted.
Every one of the 112 actions is built on a situation I lived through as a founder myself. I didn't compile 'best practices' from textbooks. I systematized my own scars.
– Stanislav Tonkich, Founder STEP/SEEDS®
We are deliberately running the first cohort small. Each Diagnosis is delivered with direct founder involvement, no junior consultants, no template-output.
Stanislav Tonkich personally reviews every Pilot Diagnosis before delivery. You get the methodology, and the methodologist.
Pilot customers keep €199 Core pricing for any future Re-Scan, regardless of where standard pricing moves.
Your input shapes how STEP/SEEDS® evolves. Pilot customers are credited as methodology contributors (with consent).
Pilot phase runs until summer 2026 or until the first cohort fills. After that, standard onboarding applies.
Unsure? Let’s filter quickly · no signup
Marketing agencies bill on a monthly retainer, usually from €2,500, often just for SEO or paid ads alone.
With us you pay once, from €199, for a diagnosis covering all seven areas, from SEO, AEO and GEO to social media, paid ads, email and CRM. The plan is yours.
Only your business data is processed. No personal data of your end customers. Full GDPR compliance.
Transparent use of AI, in compliance with the EU AI Act (Art. 50, Q3 2026).
STEP/SEEDS® is a registered trademark (DPMA) with copyright and trade secret protection.
Consulting and analysis service, not a Werkvertrag. Exclusively for entrepreneurs (§ 14 BGB).
SEO agency pricing compared (+ AEO, GEO, social media, paid ads, email, CRM): what are you paying for?
Select your industry and location. You'll see typical agency and freelancer rates next to our one-time diagnosis covering all 7 channels: SEO, AEO, GEO, social media, paid ads, email and CRM.
Agency Retainer (typical)
€1,800 /Mo
€21,600 / year
Freelancer (one-time, one channel)
€600–1.200
one-time, 1 channel
STEP/SEEDS® M-Diagnosis
€349
one-time · 7 channels
Your savings vs. agency
€21,251
in the first year
Indicative market prices DE. Sources: iBusiness Agency Pricing Index 2024–2026, OMR Reports.
one-time, no subscription
€199
per diagnosis
Not the right fit if
One-time payment · Start when pilot phase opens · Results in 5–10 business days
one-time, no subscription
€349
per diagnosis
Not the right fit if
one-time, no subscription
€499
per diagnosis
Not the right fit if
As a BAFA-listed consultant, we will help you apply for funding. Indicative own contribution after BAFA reimbursement: from approx. €40.
STEP/SEEDS® will be registered as a BAFA-listed consultant for the official launch.
Once the registration in the BAFA consultant directory is complete, small businesses will be able to apply for up to 80% reimbursement of consulting costs (up to €2,800 net). Indicative net cost after BAFA funding:
BAFA funding is subject to approval and is paid directly by BAFA to the customer. Current information and application: bafa.de
After 6 months you can order a new diagnosis to measure progress and set new priorities.
We are preparing the first diagnosis round of our pilot phase.
First reviews will follow after the first completed analyses.
Five honest answers to the questions we hear most often from potential clients, before you invest €199.
Stop guessing. Just know, and decide.
One-time payment · No lock-in · Your plan is yours · BAFA funding planned from autumn 2026 (up to 80%, subject to approval)
