Yourmarketinghasaproblem.Wefindit.

Up to 112 concrete actions for your marketing – in 5 to 10 business days, from €199. No agency. No subscription. No guesswork.

How It Works

One-time payment · Plan is yours forever · DSGVO + EU AI Act compliant

STEP/SEEDS® Logo
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prioritized actions

0

areas analyzed

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systematic analysis steps

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6-day quick-start plan + 6-month roadmap

Sound familiar?

Inquiries come in sporadically – and you don't know why

Advertising eats your budget but delivers no results

The agency sends reports – but nothing changes

You don't know which channel is actually working

No clear picture of what should be the next priority

You can't hold contractors accountable – because you have no benchmark

This is not a failure of your business. This is a diagnosis problem.

What does marketing without a diagnosis cost?

A single wrong strategic decision typically costs 6–12 months of stagnation.

from €15,000

Typical scale of misdirected marketing budgets per year

40–60%

of advertising budgets often flow into channels with no qualified leads

3–5

Inefficient actions that a diagnosis uncovers

* Illustrative industry benchmarks based on publicly available marketing reports (SEMrush, Bitkom KMU studies 2024). Actual results vary by company.

STEP/SEEDS® does not promise growth. It reduces the risk of wrong decisions.

In Europe, you dial 112 when something is on fire. STEP/SEEDS® delivers 112 concrete actions when your marketing is on fire. That is not a coincidence – it is the same logic: fast, precise diagnosis, an immediate action plan, clear priorities.

Stanislav Tonkich, Founder STEP/SEEDS®

What is STEP/SEEDS®?

A complete diagnosis of your marketing system – the kind previously available only to corporations with €50K+ budgets. Systematic, data-driven, and the Blueprint is yours.

A specialist performs a complete MRI of your marketing system. They don't find what you think the problem is they find the real bottleneck. Then you receive a clear treatment plan. Not from an agency that keeps you dependent. But a Blueprint that belongs to you.

Real Diagnosis

We analyze your entire marketing system – all 7 areas – and find the real bottleneck.

Clear Priorities

You receive 3 clear priorities – with reasoning and Estimated Budget.

Your Blueprint

Up to 112 concrete actions (SEEDS) that you can execute yourself or hand off to any contractor.

Traditional strategy consultancies typically charge €5,000–15,000 for an analysis report (industry benchmark, public fee ranges). STEP/SEEDS® gives you a complete strategic Blueprint – up to 112 prioritized actions, 7 areas, actionable and measurable. Powered by a proprietary framework, scoring algorithm and diagnostic engine. From €199 per diagnosis – because our methodology does the work, not the hours.

– Stanislav Tonkich, Founder STEP/SEEDS® Framework

7 Areas. Up to 112 Actions. Zero guesswork.

STEP/SEEDS® covers your entire marketing system – not just SEO.

SEO

Visibility, content & local presence

Social Media

Reach & community

Paid Ads

Budget & ROAS

E-Mail

Newsletter & automation

CRM

Customer care & retention

Operations

Strategy & roadmaps

General

Conversion & competitors

0

prioritized actions in total

Each action is concrete, actionable and includes a budget estimate.

Depth comparison

Designspotter

7 areas

scoring only

DashClicks

6 areas

A–F grades

STEP/SEEDS®

112 actions

executable micro-instructions

Who is STEP/SEEDS® for?

Methodology that works regardless of industry

Same 16 STEPs, same 7 areas, same 112 actions — applied to your specific market. Click your industry to see how the diagnosis adapts.

How does it work?

In 3 steps – from unclear problem to concrete solution

1

We find what's really holding you back

You describe your situation. The system analyzes your entire marketing – website, channels, competitors, target audience, funnel.

2

We prioritize your opportunities

What is blocking you most? What delivers results fastest? No opinions – structured diagnostics.

3

You get a roadmap – and control

Prioritized SEEDS matrix with Quick-Wins block – from tier M onwards a 6-month action plan, in L an Operations roadmap. Execute yourself, delegate internally, or hand off to contractors. The plan is yours.

Result:You know exactly what to do.And why.

SEOSMMPPCEmailCRMOperationsGeneral
01 · DIAGNOSE

Systematisch nach 16-STEP-Architektur

Ein strukturierter Diagnostik-Durchlauf nach unserer Methodik — nicht Ad-hoc-Beratung, sondern Quality-Gates und eigenes Scoring. Jeder STEP verifiziert einen Bereich Ihres Marketing-Systems und liefert reproduzierbare Ergebnisse — kein Bauchgefühl.

Roadmap · team-reviewed
01
FAQ-Schema · Top-Buyer-Q
84
02
Author-Bios · Entity-Graph
72
03
Interne Verlinkung · Crawl
56
ICE-Score · Impact · Confidence · Effort
02 · ROADMAP

112 SEEDs nach ICE priorisiert

Impact · Confidence · Effort — gewichtet pro Maßnahme. Top-Quick-Wins zuerst, dann mittelfristige Initiativen. Jede SEED hat ein Ziel, eine Begründung und einen erwarteten Wirkungsbereich, damit Ihr Team direkt umsetzen kann.

03 · ANSTIEG

Sie sehen, wo Sie stehen

Vorher / Branchen-Vergleich / Ziel-Korridor — illustrative Szenarien als Orientierung, kein versprochener Erfolg. Sie sehen, wo der typische Wettbewerb in Ihrer Branche steht und welcher Zielkorridor mit der priorisierten Roadmap realistisch erreichbar ist.

*illustrativ, basierend auf Branchenbenchmarks — keine Garantie

Interactive Quick Diagnosis

Find your biggest marketing bottleneck

4 questions – 60 seconds – immediate first results.

What is your biggest marketing challenge?

What's in your report?

The report is not a shelf document. It is your tool – from day one.

Master Report + Mini-Reports:

  • Executive Summary with overall score
  • Analysis across all relevant marketing channels
  • Competitor comparison with positioning
  • Up to 112 prioritized actions
  • Action matrix with priority, effort & budget
  • Quick-start plan for immediate wins
  • Mid-term roadmap with milestones

STEP/SEEDS® Executive Summary

Overall score: 5,4/10

Problem #1: SEO fundamentals missing

Problem #2: No funnel defined

Problem #3: Social Media without strategy

Example — fully visible after Diagnosis purchase

How do you work with it?

Identify bottlenecks immediately

The diagnosis doesn't show you 50 minor issues – it shows the 5 most critical blockers. You know immediately where the leverage is.

Implement step by step

Every action has a priority (A/B/C), effort level, and budget. You work through the list from top to bottom – no guesswork.

Measure progress

In the dashboard you see in real time which actions are complete, what is still open, and how your metrics are developing.

Manage contractors

Ready-made briefings for agencies and freelancers. You set the direction – and control the results.

Results as PDF report + interactive dashboard in your account

Why not just hire an agency?

QuestionAgencySTEP/SEEDS®
Full-service agency retainer€2,500–5,000/monthFrom €199 per diagnosis
Marketing freelancer (one channel)€1,200–2,800/monthOne-time — plan is yours forever
ControlAgency decidesYou decide
ResultReports, no strategyUp to 112 actions
TransparencyTypical service modelReasoned and traceable
CancellationEverything stopsBlueprint stays with you

One Core Diagnosis ≈ what an agency costs in 2–3 days. The difference: with a Diagnosis you keep the blueprint. With an agency, you keep paying.

Indicative monthly costs in the German SMB market. Sources: iBusiness Agency Pricing Index 2024–2026, OMR Reports.

STEP/SEEDS® makes you independent.

Agencies offer ongoing service. Freelancers offer execution. Consultants offer opinions. STEP/SEEDS® sells a complete Blueprint and the client decides freely who implements it.

– Stanislav Tonkich, Founder STEP/SEEDS® Framework

Legally protected methodology

STEP/SEEDS® is a registered trademark. Methodology, prompts and scoring logic are protected under German and EU law.

Trademark, copyright and trade secret

You may use the report you receive — the underlying methodology stays with us.

Trademark

Registered with the DPMA — Reg. no. 30 2025 261 108, registered 07.05.2026 (§ 14 MarkenG).

Copyright

Methodology, prompts and scoring logic protected under § 2 UrhG.

Trade secret

Internal architecture protected as a trade secret under § 2 GeschGehG.

Reports and templates are licensed for your internal use. Reproducing the methodology, the scoring logic or the prompt architecture is not permitted.

Every one of the 112 actions is built on a situation I lived through as a founder myself. I didn't compile 'best practices' from textbooks – I systematized my own scars.

Stanislav Tonkich, Founder STEP/SEEDS®
Pilot Phase · Limited Slots

Become one of the first STEP/SEEDS® Diagnosis customers.

We are deliberately running the first cohort small. Each Diagnosis is delivered with direct founder involvement – no junior consultants, no template-output.

Founder-led delivery

Stanislav Tonkich personally reviews every Pilot Diagnosis before delivery. You get the methodology – and the methodologist.

Pilot pricing locked

Pilot customers keep €199 Core pricing for any future Re-Scan, regardless of where standard pricing moves.

Direct feedback loop

Your input shapes how STEP/SEEDS® evolves. Pilot customers are credited as methodology contributors (with consent).

Pilot phase runs until summer 2026 or until the first cohort fills. After that, standard onboarding applies.

Transparent pricing. No subscription tricks. The plan is yours.

DSGVO-compliant

Only your business data is processed. No personal data of your end customers. Full GDPR compliance.

EU AI Act Art. 50

Transparent use of AI, in compliance with the new EU AI regulation (valid from 02.08.2026).

IP-protected methodology

STEP/SEEDS® is a registered trademark (DPMA) with copyright and trade secret protection.

Service contract (§ 611 BGB)

Consulting and analysis service, not a Werkvertrag. Exclusively for entrepreneurs (§ 14 BGB).

Pilot phase in preparation

S (Core)

one-time – no subscription

€199

per diagnosis

  • Analysis across all 7 areas
  • ~42 prioritized actions (SEEDS)
  • 7 channel reports
  • Master Report
  • SEEDS matrix (prioritized) with Quick-Wins block
  • The plan is yours – forever

Not the right fit if

  • ·You expect a done-for-you marketing service – Core delivers a diagnosis, not execution.
  • ·You need deep SEO, local SEO or AEO/GEO analysis – those sit in M and L.
  • ·Your business has fewer than 10 customers per year – diagnostics need a baseline to read.

One-time payment · Start when pilot phase opens · Results in 5–10 business days

Pilot phase – early access via waitlist

M (Pro)

one-time – no subscription

€349

per diagnosis

  • Analysis + Strategy across all 7 areas
  • ~73 prioritized actions (SEEDS)
  • 7 channel reports
  • Full Master Report
  • SEEDS matrix (prioritized)
  • 6-day quick-start plan + 6-month roadmap
  • The plan is yours – forever

Not the right fit if

  • ·You serve only a hyper-local catchment – Local SEO and AEO/GEO sit in L.
  • ·You have no implementation capacity (in-house or freelance) for the strategy phase.
  • ·You expect us to run campaigns or manage agencies – strategy is the deliverable, not execution.
Pilot phase – early access via waitlist

L (Full)

one-time – no subscription

€499

per diagnosis

  • Complete: Analysis + Strategy + Practice
  • All 112 actions (SEEDS)
  • 7 channel reports + Operations
  • Full Master Report + Innovation Radar
  • Complete SEEDS matrix
  • 6-day quick-start plan + 6-month roadmap
  • 3 scenarios + Risk Crashtest
  • The plan is yours – forever

Not the right fit if

  • ·You are below €100K annual revenue – Full is calibrated for businesses with operational complexity.
  • ·You want a single-channel deep dive (only SEO, only Ads) – Full is multi-channel by design.
  • ·Decision-making is delegated without owner involvement – the methodology requires the operator's voice.

STEP/SEEDS® Tracking

Optional after diagnosis

The diagnosis shows you WHAT to do. The Tracking helps you actually DO it.

€39/month · cancel anytime
  • SEED tracker with progress display
  • Monthly priorities: what comes next
  • Re-scan discount: 50% (S), 30% (M), 20% (L)
  • Monthly mini-reports

Tracking is only available after receiving your diagnosis report.
Tracking subscribers receive a discount on Re-Scans: S 50%, M 30%, L 20%.

View demo dashboard

Funding: BAFA covers up to 80% of consulting costs

As a BAFA-listed consultant, we will help you apply for funding. Indicative own contribution after BAFA reimbursement: from approx. €40.

Planned · Available from Autumn 2026

Planned: BAFA funding up to 80%

STEP/SEEDS® will be registered as a BAFA-listed consultant for the official launch.

Once the registration in the BAFA consultant directory is complete, small businesses will be able to apply for up to 80% reimbursement of consulting costs (up to €2,800 net). Indicative net cost after BAFA funding:

S (Core)€199approx. €40
M (Pro)€349approx. €70
L (Full)€499approx. €100

BAFA funding is subject to approval and is paid directly by BAFA to the customer. Current information and application: bafa.de

After 6 months you can order a new diagnosis to measure progress and set new priorities.

What our clients say

We are preparing the first diagnosis round of our pilot phase.First reviews will follow after the first completed analyses.

Pilot phase in preparation

FAQ – Frequently Asked Questions

For owners of small and medium businesses with an online presence. Whether you're a tradesperson, medical practice, online shop, or service provider – if you run marketing, you benefit from a structured diagnosis.
Understandable if you hesitate

Concerns before investing in a diagnosis

Five honest answers to the questions we hear most often from potential clients — before you invest €199.

We build trust before the purchase, not through refunds afterwards. Three safeguards: (1) Each of our 12 industry pages spells out exactly which themes, pain points and recommendations are covered — you know in advance what is in the report. (2) A standardized 16-step methodology with 9 verification protocols ensures every report follows the same quality standard — not a gut feeling, but reproducible diagnostics. (3) Price reality: €199 equals roughly 2 hours at a typical DACH SEO hourly rate (€80-120/h). For that you receive work that would tie up 40-80 hours in a classic strategy consultancy. A STEP/SEEDS® diagnosis is a service under §§ 611 ff. BGB for entrepreneurs (§ 14 BGB) — once the diagnosis begins, the service is rendered. There is deliberately no money-back guarantee, neither with us nor with serious SEO or marketing agencies — the work is done and implementation is then on your side.

Readytoknowwhat'sreallyholdingyourmarketingback?

Stop guessing. Just know – and decide.

One-time payment · No lock-in · Your plan is yours · BAFA funding planned from autumn 2026 (up to 80%, subject to approval)

Stanislav Tonkich – Founder STEP/SEEDS®Stanislav Tonkich – Founder STEP/SEEDS®

Stanislav Tonkich

Dipl.-Ing. (FH) · Founder & CEO, STEP/SEEDS® Methodology · Web Developer · AI Automator

LinkedInPortfolio

Food retail, travel agency, digital city platform as a founder of multiple small businesses, I paid agencies and got reports. But understood what was actually done and why? Never. That’s exactly why I built STEP/SEEDS®: the diagnosis I always needed but never had.
Daniil Tonkich – Co-Founder STEP/SEEDS®

Daniil Tonkich

Co-Founder & CTO, STEP/SEEDS® Engine · AI & Data Analytics

STEP/SEEDS® isn’t a growth accelerator – it’s a structural layer of error prevention between intent and execution. It doesn’t promise growth – it reduces risk. It doesn’t increase volume – it increases clarity.

Over 12 years of experience in marketing strategy, SEO and web development · 12 months and 1,500+ hours invested in the STEP/SEEDS® methodology · Over 250 prompt templates · Over 115,000 lines of analysis instructions.

STEP/SEEDS® Newsletter

Once a month: new diagnostic insights, pilot updates, funding news. No spam, unsubscribe anytime.