Yourmarketinghasaproblem.Wefindit.
Up to 112 concrete actions for your marketing – in 5 to 10 business days, from €199. No agency. No subscription. No guesswork.
One-time payment · Plan is yours forever · DSGVO + EU AI Act compliant
prioritized actions
areas analyzed
systematic analysis steps
6-day quick-start plan + 6-month roadmap
Sound familiar?
Inquiries come in sporadically – and you don't know why
Advertising eats your budget but delivers no results
The agency sends reports – but nothing changes
You don't know which channel is actually working
No clear picture of what should be the next priority
You can't hold contractors accountable – because you have no benchmark
This is not a failure of your business. This is a diagnosis problem.
What does marketing without a diagnosis cost?
A single wrong strategic decision typically costs 6–12 months of stagnation.
from €15,000
Typical scale of misdirected marketing budgets per year
40–60%
of advertising budgets often flow into channels with no qualified leads
3–5
Inefficient actions that a diagnosis uncovers
* Illustrative industry benchmarks based on publicly available marketing reports (SEMrush, Bitkom KMU studies 2024). Actual results vary by company.
Diagnosis vs. agency retainer – the math
Indicative monthly costs in the German SMB market. Sources: iBusiness Agency Pricing Index 2024–2026, OMR Reports.
Full-service agency retainer
per month, ongoing
€2,500–€5,000
Marketing freelancer (single channel)
per month, fragmented
€1,200–€2,800
STEP/SEEDS® Core Diagnosis
one-time, plan is yours forever
€199
One Core Diagnosis ≈ what an agency costs in 2–3 days. The difference: with a Diagnosis you keep the blueprint. With an agency, you keep paying.
STEP/SEEDS® does not promise growth. It reduces the risk of wrong decisions.
An agency ties you to itself. I give you the map – and let you go. Switch agencies, hire freelancers, do it yourself – your decision.
– Stanislav Tonkich, Founder STEP/SEEDS®
What is STEP/SEEDS®?
A complete diagnosis of your marketing system – the kind previously available only to corporations with €50K+ budgets. Systematic, data-driven, and the Blueprint is yours.
A specialist performs a complete MRI of your marketing system. They don't find what you think the problem is – they find the real bottleneck. Then you receive a clear treatment plan. Not from an agency that keeps you dependent. But a Blueprint that belongs to you.
Real Diagnosis
We analyze your entire marketing system – all 7 areas – and find the real bottleneck.
Clear Priorities
You receive 3 clear priorities – with reasoning and Estimated Budget.
Your Blueprint
Up to 112 concrete actions (SEEDS) that you can execute yourself or hand off to any contractor.
“Traditional strategy consultancies typically charge €5,000–15,000 for an analysis report (industry benchmark, public fee ranges). STEP/SEEDS® gives you a complete strategic Blueprint – up to 112 prioritized actions, 7 areas, actionable and measurable. Powered by a proprietary framework, scoring algorithm and diagnostic engine. From €199 per diagnosis – because our methodology does the work, not the hours.”
– Stanislav Tonkich, Founder STEP/SEEDS® Framework
7 Areas. Up to 112 Actions. Zero guesswork.
STEP/SEEDS® covers your entire marketing system – not just SEO.
SEO
33SEEDS
Keywords, Content, Backlinks, Technical, Local SEO, AEO/GEO
Social Media
18SEEDS
Strategy, content plan, community, reach
Paid Ads
15SEEDS
Google Ads, Meta Ads, budget allocation, ROAS
18SEEDS
Newsletter, automation, segmentation, deliverability
CRM
12SEEDS
Customer retention, segmentation, lifecycle, retention
Operations
13SEEDS
Innovation Radar, scenario planning, 6-day quick-start plan + 6-month roadmap
General
3SEEDS
Conversion optimization, hypothesis matrix, competitor traffic
Each action includes: goal, impact, concrete steps, checklist, Estimated Budget.
Depth comparison
Designspotter
7 areas
scoring only
DashClicks
6 areas
A–F grades
STEP/SEEDS®
112 actions
executable micro-instructions
How does it work?
In 3 steps – from unclear problem to concrete solution
We find what's really holding you back
You describe your situation. The system analyzes your entire marketing – website, channels, competitors, target audience, funnel.
We prioritize your opportunities
What is blocking you most? What delivers results fastest? No opinions – structured diagnostics.
You get a roadmap – and control
Prioritized SEEDS matrix with Quick-Wins block – from tier M onwards a 6-month action plan, in L an Operations roadmap. Execute yourself, delegate internally, or hand off to contractors. The plan is yours.
Result:You know exactly what to do.And why.
Interactive Quick Diagnosis
Find your biggest marketing bottleneck
4 questions – 60 seconds – immediate first results.
What is your biggest marketing challenge?
What's in your report?
Master Report + 7 Mini-Reports:
- ✓Executive Summary with overall score
- ✓7 channel analyses: SEO, Social Media, Paid Ads, E-Mail, CRM, Operations, Positioning
- ✓Competitor comparison with positioning
- ✓Up to 112 SEEDS (prioritized actions)
- ✓SEEDS Matrix: priority, effort, and budget per action
- ✓6-day quick-start plan for quick wins
- ✓6-month roadmap with milestones
STEP/SEEDS® Executive Summary
Overall score: 5,4/10
⚠ Problem #1: SEO fundamentals missing
⚠ Problem #2: No funnel defined
△ Problem #3: Social Media without strategy
SEO SEED #3
Optimize meta tags – 50 pages
Goal: increase click-through rate by 10–15%
- Analyze current meta tags
- Create keyword-optimized titles
- Write descriptions with call to action
- Measure results after 30 days
How do you work with it?
The report is not a shelf document. It is your tool – from day one.
Identify bottlenecks immediately
The diagnosis doesn't show you 50 minor issues – it shows the 5 most critical blockers. You know immediately where the leverage is.
Implement step by step
Every action has a priority (A/B/C), effort level, and budget. You work through the list from top to bottom – no guesswork.
Measure progress
In the dashboard you see in real time which actions are complete, what is still open, and how your metrics are developing.
Manage contractors
Ready-made briefings for agencies and freelancers. You set the direction – and control the results.
Who is STEP/SEEDS® for?
Methodology that works regardless of industry
Same 16 STEPs, same 7 areas, same 112 actions — applied to your specific market. Click your industry to see how the diagnosis adapts.
Legally clean. Carefully built.
Everything is thought through and legally vetted, so you can focus on your business.
GDPR-compliant
We only process your business data. No personal data of your end customers. Fully GDPR-compliant.
EU AI Act Art. 50
Transparent AI usage, compliant with the new EU AI Regulation (effective 2026-08-02).
Service contract (§ 611 BGB)
Consulting & analysis — not a work contract. Exclusively for entrepreneurs (§ 14 BGB).
Protected methodology
STEP/SEEDS® is a registered trademark (DPMA) with copyright and trade-secret protection.
Legal basis: DSGVO, EU AI Act (from 2026-08-02), UrhG, §§ 611 ff. BGB, § 14 BGB. Terms, Privacy Policy and Imprint available on this website.
Why not just hire an agency?
| Question | Agency | STEP/SEEDS® |
|---|---|---|
| Cost | €2,000–5,000/month | From €199 per diagnosis |
| Control | Agency decides | You decide |
| Result | Reports, no strategy | Up to 112 actions |
| Transparency | Typical service model | Reasoned and traceable |
| Cancellation | Everything stops | Blueprint stays with you |
STEP/SEEDS® makes you independent.
– Stanislav Tonkich, Founder STEP/SEEDS® Framework
What's under the hood
STEP/SEEDS® is not a ChatGPT conversation. It is a proprietary expert system, built over 12 months and protected by German and EU law.
115,000+ lines of expert system
12 months of focused development. 1,500+ hours of methodology design. Over 250 standardized prompt templates. 115,000+ lines of structured analysis instructions, scoring logic and report templates. This is not a weekend project. It is a real system, built to be used.
Architecture, not a chat window
16 structured analysis steps. Up to 112 prioritized recommendations. A proprietary scoring algorithm. STEP/SEEDS® guides you through every step of the diagnosis. It does not answer ad-hoc questions like a chatbot. AI tools execute the methodology, the methodology shapes the analysis.
Legally protected
STEP/SEEDS® is a registered trademark with the DPMA (§ 14 MarkenG). The methodology, prompts and scoring logic are protected by copyright (§ 2 UrhG) and as a trade secret (§ 2 GeschGehG). You may use the report you receive. The underlying methodology stays with us.
Reports and templates are licensed for your internal use. Reproducing the methodology, the scoring logic or the prompt architecture is not permitted.
Every one of the 112 actions is built on a situation I lived through as a founder myself. I didn't compile 'best practices' from textbooks – I systematized my own scars.
– Stanislav Tonkich, Founder STEP/SEEDS®
Become one of the first STEP/SEEDS® Diagnosis customers.
We are deliberately running the first cohort small. Each Diagnosis is delivered with direct founder involvement – no junior consultants, no template-output.
Founder-led delivery
Stanislav Tonkich personally reviews every Pilot Diagnosis before delivery. You get the methodology – and the methodologist.
Pilot pricing locked
Pilot customers keep €199 Core pricing for any future Re-Scan, regardless of where standard pricing moves.
Direct feedback loop
Your input shapes how STEP/SEEDS® evolves. Pilot customers are credited as methodology contributors (with consent).
Pilot phase runs until summer 2026 or until the first cohort fills. After that, standard onboarding applies.
Transparent pricing. No subscription tricks. The plan is yours.
Unsure? Let’s filter quickly · no signup
DSGVO-compliant
Only your business data is processed. No personal data of your end customers. Full GDPR compliance.
EU AI Act Art. 50
Transparent use of AI, in compliance with the new EU AI regulation (valid from 02.08.2026).
IP-protected methodology
STEP/SEEDS® is a registered trademark (DPMA) with copyright and trade secret protection.
Service contract (§ 611 BGB)
Consulting and analysis service, not a Werkvertrag. Exclusively for entrepreneurs (§ 14 BGB).
S (Core)
one-time – no subscription
€199
per diagnosis
- Analysis across all 7 areas
- ~42 prioritized actions (SEEDS)
- 7 channel reports
- Master Report
- SEEDS matrix (prioritized) with Quick-Wins block
- The plan is yours – forever
Not the right fit if
- ·You expect a done-for-you marketing service – Core delivers a diagnosis, not execution.
- ·You need deep SEO, local SEO or AEO/GEO analysis – those sit in M and L.
- ·Your business has fewer than 10 customers per year – diagnostics need a baseline to read.
One-time payment · Start immediately · Results in 5–10 business days
M (Pro)
one-time – no subscription
€349
per diagnosis
- Analysis + Strategy across all 7 areas
- ~73 prioritized actions (SEEDS)
- 7 channel reports
- Full Master Report
- SEEDS matrix (prioritized)
- 6-day quick-start plan + 6-month roadmap
- The plan is yours – forever
Not the right fit if
- ·You serve only a hyper-local catchment – Local SEO and AEO/GEO sit in L.
- ·You have no implementation capacity (in-house or freelance) for the strategy phase.
- ·You expect us to run campaigns or manage agencies – strategy is the deliverable, not execution.
L (Full)
one-time – no subscription
€499
per diagnosis
- Complete: Analysis + Strategy + Practice
- All 112 actions (SEEDS)
- 7 channel reports + Operations
- Full Master Report + Innovation Radar
- Complete SEEDS matrix
- 6-day quick-start plan + 6-month roadmap
- 3 scenarios + Risk Crashtest
- The plan is yours – forever
Not the right fit if
- ·You are below €100K annual revenue – Full is calibrated for businesses with operational complexity.
- ·You want a single-channel deep dive (only SEO, only Ads) – Full is multi-channel by design.
- ·Decision-making is delegated without owner involvement – the methodology requires the operator's voice.
Funding: BAFA covers up to 80% of consulting costs
As a BAFA-listed consultant, we will help you apply for funding. Indicative own contribution after BAFA reimbursement: from approx. €40.
Planned: BAFA funding up to 80%
STEP/SEEDS® will be registered as a BAFA-listed consultant for the official launch.
Once the registration in the BAFA consultant directory is complete, small businesses will be able to apply for up to 80% reimbursement of consulting costs (up to €2,800 net). Indicative net cost after BAFA funding:
BAFA funding is subject to approval and is paid directly by BAFA to the customer. Current information and application: bafa.de
After 6 months you can order a new diagnosis to measure progress and set new priorities.
What our clients say
We launch with the first diagnosis round on July 15, 2026.
First reviews will follow after the first completed analyses.
An informed client is the best buyer there is – for any agency, any freelancer, any team.
– Stanislav Tonkich, Founder STEP/SEEDS®
FAQ – Frequently Asked Questions
Concerns before investing in a diagnosis
Five honest answers to the questions we hear most often from potential clients — before you invest €199.
Readytoknowwhat'sreallyholdingyourmarketingback?
Stop guessing. Just know – and decide.
One-time payment · No lock-in · Your plan is yours · BAFA funding planned from autumn 2026 (up to 80%, subject to approval)
Daniil Tonkich
Co-Founder & CTO, STEP/SEEDS® Engine · AI & Data Analytics
Over 12 years of experience in marketing strategy, SEO and web development · 12 months and 1,500+ hours invested in the STEP/SEEDS® methodology · Over 250 prompt templates · Over 115,000 lines of analysis instructions.