STEP/SEEDS® is a one-time marketing diagnosis for small and medium-sized businesses. It shows where your budget is being lost and what to fix first, with around 44 to 112 prioritized recommendations depending on the tier. Whether you implement it yourself, hand it to your team or brief an agency, you decide, without being tied to any provider.
From €199 plus VAT where applicable · Prices provisional · Delivery under our terms · One-time payment · AI use labelled under EU AI Act Art. 50
Inquiries come in sporadically, and you don't know why
Advertising eats your budget but delivers no results
The agency sends reports, but nothing changes
You don't know which channel is actually working
No clear picture of what should be the next priority
You can't hold contractors accountable, because you have no benchmark
This is not a failure of your business. This is a diagnosis problem.
A single wrong strategic decision can cost months of stagnation.
€24,000
Annual ad budget at €2,000 per month (illustrative calculation)
€12,000
would be lost if half of it flows into channels that bring no qualified inquiries, for example paid ads without a solid SEO foundation (example)
Time
Actions without a clear order tie up capacity that is missing elsewhere
Illustrative calculation with assumed figures: not a statistic, not a forecast and not a statement about your specific company. What a wrong decision actually costs depends on your business.
STEP/SEEDS® does not promise growth. The diagnosis is meant to help prioritise decisions transparently.
In Europe, you dial 112 when something is on fire. STEP/SEEDS® delivers 112 concrete actions when your marketing is on fire. That is not a coincidence; it is the same logic: fast, precise diagnosis, an immediate action plan, clear priorities.
The MRI for your marketing
A complete diagnosis of your marketing system. Systematic, data-driven, and you may use the Blueprint for your business.
A specialist performs a complete MRI of your marketing system. They do not just look at what you suspect is the problem: they look for the real bottleneck. Then you receive a clear treatment plan: not ongoing support, but a Blueprint that belongs to you.
We analyze your entire marketing system, all marketing channels, and show you the biggest bottleneck.
You receive 3 clear priorities, with reasoning and Estimated Budget.
Up to 112 concrete actions (SEEDS) that you can execute yourself or hand off to any contractor.
“STEP/SEEDS® gives you a complete strategic Blueprint: up to 112 prioritized actions (L tier), 7 areas, prioritized and actionable. Built on a proprietary framework, scoring algorithm and diagnostic engine. Tier S from 199 € per diagnosis (provisional), because our methodology structures the work, not the hours.”
Stanislav Tonkich, Founder STEP/SEEDS® Framework
Search engine optimization is the starting point, not the whole picture: STEP/SEEDS® reviews your complete marketing system.
Visibility, content & local presence
Reach & community
Budget & ROAS
Newsletter & automation
Customer care & retention
Strategy & roadmaps
Conversion & competitors
112
prioritized actions in total
Each action is concrete, actionable and includes a budget estimate.
Agencies typically sell individual services on a monthly retainer, often SEO, paid ads or social media separately. The diagnosis reviews all six marketing channels together: SEO including AI search visibility, social media, paid ads, email, CRM and conversion. The two models serve different purposes.
| Question | Ongoing agency support | STEP/SEEDS® diagnosis |
|---|---|---|
| Billing | Monthly retainer | One-time, from 199 € (provisional) |
| Commitment | Contract term depends on the provider | No term for the diagnosis |
| Deliverable | Ongoing work and reporting | Report with up to 112 prioritized recommendations |
| Implementation | By the agency | By you or a provider of your choice |
| After the engagement | The service ends with the contract | The report stays with you |
A diagnosis is a one-time service, an agency retainer runs monthly. With a diagnosis you keep the blueprint.
No third-party price data. Our own classification of the two service models.
STEP/SEEDS® leaves the choice of implementer to you.
Stanislav Tonkich, Founder STEP/SEEDS® Framework
Methodology that works regardless of industry
Same 16 STEPs, same 7 areas, same 112 actions: applied to your specific market. Click your industry to see how the diagnosis adapts.
In 3 steps: from unclear problem to concrete solution
You describe your situation. The system analyzes your entire marketing: website, channels, competitors, target audience, funnel.
What is blocking you most? What delivers results fastest? No opinions, structured diagnostics.
Prioritized SEEDS matrix with Quick-Wins block: from tier M onwards a 6-month action plan, in L an Operations roadmap. Execute yourself, delegate internally, or hand off to contractors. You may use the plan for your business.
Result:You know exactly what to do.And why.
A structured diagnostic pass following our methodology, not ad-hoc consulting, but quality gates and dedicated scoring. Each STEP verifies one area of your marketing system and delivers reproducible results, not gut feeling.
Impact · Confidence · Effort, weighted per action. Top quick wins first, then mid-term initiatives. Each SEED has a goal, a rationale, and an expected area of impact so your team can act on it directly.
Before / industry comparison / target corridor: illustrative scenarios for orientation, not a promised outcome. You see where typical competitors in your industry stand, and what target corridor is realistically achievable with the prioritized roadmap.
*illustrative, based on industry benchmarks, no guarantee
Interactive Quick Diagnosis
4 questions, 60 seconds, immediate first results.
The report is not a shelf document. It is your tool, from day one. Implement it yourself, hand it to someone else, or do both.
Overall score: 5,4/10
⚠ Problem #1: SEO fundamentals missing
⚠ Problem #2: No funnel defined
△ Problem #3: Social Media without strategy
Example, fully visible after Diagnosis purchase
The diagnosis doesn't list every minor issue; it points to the most critical blockers. You see quickly where the leverage is.
Every action has a priority (A/B/C), effort level, and budget. You work through the list from top to bottom, no guesswork.
With the Tracking subscription, the dashboard shows which actions are complete, what is still open, and how your metrics are developing.
Ready-made briefings for agencies and freelancers. You set the direction and control the results.
STEP/SEEDS® is a registered trademark. Report templates, texts and program code are protected by copyright; internal processes are treated as trade secrets.
You may use the report you receive; the underlying methodology stays with us.
Trademark
Registered with the DPMA, Reg. no. 30 2025 261 108, registered 07.05.2026 (§ 14 MarkenG).
Copyright
Methodology, prompts and scoring logic protected under § 2 UrhG.
Trade secret
Internal architecture protected as a trade secret under § 2 GeschGehG.
Reports and templates are licensed for your internal use. Reproducing the methodology, the scoring logic or the prompt architecture is not permitted.
Every one of the 112 actions is built on a situation I lived through as a founder myself. I didn't compile 'best practices' from textbooks. I systematized my own scars.
We are deliberately running the first group small. Each diagnosis is created with AI support, is reviewed and released by a person at the provider before delivery.
The founder is content-responsible for every Pilot Diagnosis and releases it before delivery. You get the methodology, and the methodologist.
The first 50 accepted orders in total, across all tiers, after the start of sales are priced at the Founder-Edition price (S: 199 €, provisional). After that, the prices published at that time apply. Sales are not open yet. See Terms § 3 (2).
Your input shapes how STEP/SEEDS® evolves. Pilot customers are credited as methodology contributors (with consent).
Pilot phase before sales launch. Sales open only after the pilot phase; the start is announced via the waitlist.
Unsure? Let’s filter quickly · no signup
Marketing agencies typically bill on a monthly retainer, often just for SEO or paid ads alone.
With us you pay once, from 199 € (provisional), for a diagnosis covering all six marketing channels, from SEO including AI search visibility to social media, paid ads, email, CRM and conversion. You may use the plan for your business.
For the diagnosis we process your business data, not the personal data of your end customers. The website and database run on servers of Hetzner Online GmbH in Germany; delivery runs through the Cloudflare CDN. For some functions we use further providers, including in the USA. Details in the Privacy Policy.
We flag AI use (Art. 50 EU AI Act, applicable since 2 August 2026).
STEP/SEEDS® is a registered trademark (DPMA). Report templates, texts and program code are protected by copyright; internal processes are treated as trade secrets.
Consulting and analysis service, not a contract for a specific result (Werkvertrag under German law). Exclusively for entrepreneurs (§ 14 BGB).
one-time, no subscription
199 €
per diagnosis
Not the right fit if
One-time payment · Prices provisional, without VAT shown pursuant to Sec. 19 UStG (small business regulation) · Delivery within 4 weeks (S) or 6 weeks (M, L) at the latest
one-time, no subscription
349 €
per diagnosis
Not the right fit if
one-time, no subscription
499 €
per diagnosis
Not the right fit if
Currently not available and not committed; whether funding becomes possible depends on the registration of a BAFA consultant and programme availability (the programme ends on 31 December 2026).
The funding rate differs by region and depends on the programme conditions. Whether and when funding is possible for STEP/SEEDS® has not been determined. There is no commitment.
There is no entitlement to funding. Current programme information: bafa.de
After 6 months you can order a new diagnosis to measure progress and set new priorities. Founder-Edition prices apply to the first 50 accepted orders in total, across all tiers, after the start of sales; after that, the prices published at that time apply. Sales are not open yet.
We are preparing the first diagnosis round of our pilot phase.
First reviews will follow after the first completed analyses.
Five honest answers to the questions we hear most often from potential clients, before you invest €199.
Stop guessing. Just know, and decide.
One-time payment · No lock-in · Your plan is yours · BAFA funding currently not available and not committed
Prices are provisional, sales have not opened yet.
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